WLS was founded as a response to major changes in the telematics industry:
1 the credit-crunch meant more customers were failing finance checks and dealers needed a 'pay as you go' vehicle tracking product to replace the common and risky method of financing not only hardware but also the installation, data, and support costs for several years' service 'up front'; and 2 dealers, operating the traditional dealer model in which they were paid a commission on sales, discovered their customers were being contacted directly, resulting in reduced dealer WLS offered a middle ground between being a dealer/reseller, and building a vehicle tracking system from scratch.
Within six months of start-up, three of the four top dealers for a global tracking company became WLS customers and went to market with their own brand, charging monthly, and fully responsible for sales, customer service, and billing. Those early WLS customers have grown to create sustainable, profitable businesses with ongoing revenues. WLS faced early condemnation from established telematics companies, upset that the sales model might be shifting; since then many WLS customers have successfully sold contracts to local authorities, large public bodies, multi-national organisations, car manufacturers, and many more besides. Some WLS customers were credible in their own right from the outset and many others have grown to be respected providers of telematics.